Get the Adobe Media Player Now!
This is an
excerpt from an article to be released in full later
this week:
Adobe released
the Adobe Media Player
software on April 9,
which allows a customizable, cross-platform media
player experience. Built using as an Adobe Air
application, the media player harnessed the power
of Flash to create a rich media experience. To
complete the experience, Adobe adds support for
both RSS feeds and H.264 video, two of the open
standards used by the podcasting movement.
What does this all mean? I had a chance to sit down with Deeje Cooley, who serves as the evangelist for Adobe’s Dynamic Media Organization (and formerly as the product manager for the Adobe Media Player). Cooley was tasked with bringing the product to market and he shared insight into Adobe’s motivation for the product and goals for its role in the market. Unlike competing products, the Adobe Media Player has chosen to focus on being a video-only player.
“The growth
of video online, the dramatic growth of flash as the
video delivery mechanism of choice… there was a
ripe opportunity to take advantage of all these
events around the industry,” said Cooley.
“We started to build an RSS aggregator and
quickly recognized that video was going to be a
significant media online and so it became a video RSS
aggregator. And so that’s really the birth of
the Adobe Media Player.”
The Adobe Media Player is immediately available as a free download for Windows and Macintosh platforms from http://www.adobe.com/go/mp.
What does this all mean? I had a chance to sit down with Deeje Cooley, who serves as the evangelist for Adobe’s Dynamic Media Organization (and formerly as the product manager for the Adobe Media Player). Cooley was tasked with bringing the product to market and he shared insight into Adobe’s motivation for the product and goals for its role in the market. Unlike competing products, the Adobe Media Player has chosen to focus on being a video-only player.
The Adobe Media Player is immediately available as a free download for Windows and Macintosh platforms from http://www.adobe.com/go/mp.
|
Subscribe to the RSS Feed
